Ep. 32: Creating content that converts (with Jourdan Guyton of Vera Jean Media)

Jourdan Guyton is a content strategist/television producer living in Brooklyn, NY. With over 10 years of experience in the entertainment industry, Jourdan has a love for content that’s indescribable. In the spring of 2020, Jourdan launched Vera Jean Media, specializing in production, content strategy, and social media marketing.

With this, she began teaching other female entrepreneurs her strategy to audience growth and increased revenue. One year later, she has a six-figure business and grown her Instagram audience to 30K. Her true passion is helping women showcase their true authentic selves through their content to make more money.

After spending most of her career in front of the camera as a TV producer, Jourdan Guyton realized people were coming to her for advice and guidance on what to do behind the camera with content creation.

Once she realized getting paid for her expertise outside of a corporate role could be a reality, she hired a business coach and launched her courses in 2020. In this episode, we’ll talk about how essential content creation is for a business. Additionally, we’ll chat about the secrets behind growth on social media. Lastly, Jourdan speaks about the importance of getting clear on who you serve before starting a business.

Where to find Jourdan:

• Instagram: @jourdanguyton
• Website: https://www.jourdanguyton.com/
• Twitter: @jourdanguyton

Read the full transcript below.

JG: People think that, that creating content has to be like this whole production that you have to go get your makeup done and go get a big green light and get a fancy camera and all the above. And you can literally just use your phone and a nice window and still communicate the same message and still reach the same people. I think that’s a big misconception when it comes to creating content like it should be fun.

HF: Hey everyone, it’s Haleigh from Team Teachable. I’m really excited to have Jourdan Guyton on the show today. Founder and CEO of Virgin Media. Jourdan Guyton, is a content strategist and TV producer living in Brooklyn, New York. With over 10 years of experience in the entertainment industry. Her love for content is indescribable. In the spring of 2020, Jordan launched Virgin Media specializing in production content, strategy, and social media marketing. She began teaching other female entrepreneurs her strategy to audience growth and increase revenue. One year later, she’s generated six figures in her business and grown her Instagram audience to 30,000. Her true passion is helping women showcase their true authentic self through their content to make more money.

Welcome to everything is teachable, the podcast that takes you behind the scenes to learn how everyday creators have transformed their skills and passions into online courses and businesses. If you’ve ever wanted to know what it takes to unlock social media success, and nail content creation, this is one episode you won’t want to miss. Let’s say hi to Jourdan. Jourdan, thank you so so much for joining me. I am so happy that you are one of our guests right now. I’ve been so looking forward to this all week long. How are you doing today?

JG: I’m freaking pumped. I’m excited. I always love your energy. And I love the Teachable family. So any opportunity that I have to do anything? I’m like, Yes, please. So I’m excited.

HF: Thank you for saying that. We’re seriously. So like, you have been such an amazing partner to teachable, you’re doing so many amazing things. And we’re just really happier on the platform. So let’s go ahead and jump right in. I would love to hear more about your entrepreneurial journey. So before you started your own business, what were you doing before and what motivated you to kind of get going? I know that’s a loaded question. So we can just take it piece by piece but kind of talk about your early days.

JG: When I graduated college or high school back in 2010, the University of Oklahoma I ended up getting my first job at the Maury show. So all the DNA baby mama drama you want. That was my life for a nice three years ago I started in production I started in TV, that’s where my hands have been. That’s where I’ve been immersed in for the past 10 years. So from producing to casting, I was in front of the camera for a while. And 2019 I sold a web series that I co created a comedic web series to be EP digital so always been in the content realm of things. I love entertaining. I love making people laugh. But as I thought I was on the road to being like my own East array, or Shonda Rhimes, if you will, after selling a show, the pandemic hit. And I found myself like a lot of creators and people in production on unemployment, because everything shut down, I’m sure not just creators, everybody, we’re all kind of stuff. So because of that I’m not one to be idle for very long. Those of you that are not familiar with production, a lot of shows go into hiatus over the summer, and you can claim unemployment or you can work you know, and when I was back in my production days, I always worked every summer. And so this this time was no different, right? I got tired of just kind of sitting around which the pain pandemic is very scary. But I also knew that I needed to make money, right? And so I started my business in the midst of the pandemic, just helping women create the first social media, creating graphics, newsletters, like whatever got me a check. And once I realized that people were paying me for my expertise and paying me to do those things. I was like, Okay, I’m on to something. So from there, I hired a business coach and kind of got the lay of the land of just business in general, because I didn’t go to school for and I still wanted to at least know, you know what profit and loss was, and I didn’t and it kind of just snowballed after that. Yeah, and

HF: I really would love to know kind of, when you started this new venture and you’re just kind of like, Okay, I need to figure something out for myself. Like you said, You’re not wanting to stop working but you Wanting to find like a new route for yourself, what was really the biggest motivation for you to keep going, even when you were experienced maybe some, some pitfalls, some roadblocks, and all of that.

JG: What has always kept me going just through life and just everything is just knowing that I can you know, knowing that I’m that I’m Favre know that knowing that I’m blessed, knowing that whatever opportunity comes my way have to seize it. And so I think just being in that headspace, and as I started serving women and learning that I was helping them and serving them, I really started to wrap my mind around how important it is just to serve one another. And I think that’s really what what’s gotten me like, really head over heels for doing what I’m doing, because it was switching from this feeling of like selling selling all the time, you know, by this by that by that, but I realized that what kept me going was that, hey, I have more people to serve, like I have more women to help start their business, I have more women that are shy, I need to be on camera, like, how can I communicate this? And what do I need to do now to start serving?

HF: Absolutely. I mean, that is such an amazing motivation right there. And I know, you have definitely inspired me in terms of getting on camera. And my day to day role. There are some times where I have to go live, and it’s terrifying still, but you’ve given me a lot of confidence to just go for it. And I know, I’m not alone in that sentiment at all. So thank you for that. So let’s go ahead, and I really want to jump into online courses. And when you started thinking about bringing them into your business, so your teachable school is Jordan Gaiden content Academy. What was the motivation behind that, and I’d love to hear some of the aspects of how it made a huge difference in your business.

JG: So before the pandemic, I knew that I wanted to create courses, I just didn’t know like how to do any of it. I had seen an ad from Daniel lezlie. And I was like, Oh my gosh, who is this? Like, looks like me, it’s so cool. I’m going to go to this webinar and when the webinar is, this is all pre pandemic. And I attended one of her course from scratch one. And I was like, Oh my gosh, I have to do is I need to figure out how to create I don’t know what I’m making course I don’t know. Do you talking about these people making crazy money? Like what’s the what’s the deal? How are we doing this, right? And I eventually you can look at my journal from back in the day like, eventually I was going to get around to creating a course eventually I was gonna make something for people that wanted to sell a show or people that wanted to get into production, or whatever the case is, I knew that I wanted that stream of income, I knew that I wanted to package my ex, I just didn’t know what was going to happen. And when I announced my business on Facebook, a friend of mine, Kibana, we did improv class together back when I moved to New York, like years ago, and she was like, Hey, girl, if you’re ever interested in making extra money, like I work for teachable, blah, blah. And I was like, Oh, what’s that? And then she told me what teachable was, and I was like, Oh, well, and this is now in the pandemic, right? Because I started my business. And I was like, Well, I don’t really know what I’m doing over here. Let’s try something else and try to add another stream of income or figure out what this word passive means or whatever, and try to incorporate this stream into my business. And so I tried, I tried my first course, it’s probably still up there. It’s it’s trash. But it was an effort. And I did my best. I don’t even know if anyone bought it. Maybe four or five people thought it was like $97. It’s called level up your live was all about going live. And yeah, it was, it was no easy feat that the easiest part was creating the course. But I think a lot of times as like business owners or entrepreneurs like we’re, we’ve painted this picture for other entrepreneurs, that it’s just so easy, right? That we can just throw up a product, we can just throw up our course. And then boom, it just flies off the shelf. And it doesn’t work like that. And I think that once I introduced my courses at the very beginning last year, I had to learn that like the hard way I had to learn that like you have to do it’s not passive, but you have to do a little work in the beginning for it to eventually run on autopilot. So I’m glad that I did now my courses are doing a lot better that I’ve channeled my energy into it. I think my last cohort was a $20,000 launch. And then I also did a recent real workshop and so I did that live but now I have the replay available and I think that’s been doing you know, couple 1000 so that’s that’s when the past really starts happening, but I had to do a lot of work before you know this growth started happening.

HF: Yeah, definitely. And I think that’s something that’s so important that you know, we make sure we tell newer creators is that it’s not an overnight success, and that’s a good thing. You know, you learn So many lessons along the way. And just like with your first course is that is not absolutely not a failure. If only a few people bought it like that’s a first of all, people still bought it. And second of all, you learned so many things that brought you to a $20,000 launch. That is incredible. So, you know, one thing that I think people have a lot of trouble with, is really narrowing down their course topic idea. So what what was kind of the, the push to get you to pick this specific topic for your different courses?

JG: Yeah, it is tough to pick a specific thing. I think what has helped me is just asking my audience, knowing my audience, keeping a pulse on my audience. Because a lot of times, we think that our course idea is what our audience wants, and then it’s not. So it’s really important, I learned, that’s really important to just ask them, like, ask them what they want to see, give them give them the opportunity to bring input to your course, because then when it’s time to sell, they have that feeling as though they contributed to the evolution of it or the building of it. So I think that it’s really important, you know, to get a pulse on your industry, a pulse on your particular audience, you know, just because the industry might be trending some way, everybody’s audience is different. So really doing that research, you know, social media, you can do like, market research, like Google Forms, you can ask your audience on Facebook or happen to some Facebook groups, but just just doing that research before because what, what is tough is like creating something and spending all the time in front of the camera and, you know, ready to go, and then you put it out there, and you did the whole thing, and it didn’t sell because we didn’t do the research. So I think yeah, it’s really important to kind of do your due diligence at first.

HF: Definitely, I think something else a lot of people, at least on our team has kind of passed along as a really great tip is, if there is a specific question that you find your audience keeps asking you about, that’s usually a pretty good indicator that that would be a good, a good online course to create.

JG: That’s what I did with the real talk the rails workshop. My rails have been going pretty viral. And people were asking me Stallman questions, and I did a $97 workshop with a $97 replay. And 120 people were ready for it. So and they all were asking that question. So you’re absolutely right about that.

HF: That’s awesome. So something that I’m really curious to hear from you. And this can be specifically to you, or maybe in general of being an entrepreneur. What are some of the biggest misconceptions people have about what you do for a living and your business?

JG: I mean, I briefly touched on this as far as like people, the biggest misconception is that, like, I just hop online, I smile, I get excited, I get hyped up and then I’m just like, Okay, bye. And then I make 1000s of dollars. It doesn’t like, if y’all could see if I wish my husband was honest interview with you. And he would tell you all the times I’ve cried my eyes out. Like one person bought my first cohort and my group coaching program, hysterical, I was like, I’m never doing this. Again, this sucks. This is hard. What am I doing? People think that, that creating content has to be like this whole production, that you have to go get your makeup done and go good or big ring light and get a fancy camera and all the above. And you can literally just use your phone and a nice window and still communicate the same message and still reach the same people. I think that’s a big misconception when it comes to creating content, like it should be fun. that everyone’s making money. I think that that is I don’t think that’s true. Because the people that could be thinking making money and making no money and they’re asking you for advice. That’s a big misconception. I think that it’s a big misconception that like it’s really lonely it is and it can be but you have to be intentional about your community, right? So you have to be intentional in seeking out people that you want to surround yourself with a lot of times they’re not going to just pop out of the sky or pop into your dm or whatever the case is. You have to intentionally seek out your your virtual besties or your people in person that are your community. It does not have to be lonely entrepreneurship does not have to be done alone. I think that’s a big one. So I answer your question.

HF: Oh, definitely. And I really appreciate you bringing up you know, community and finding your people online. It is so important. And it’s a known fact that entrepreneurs experience higher levels of mental health conditions, which we’ll get into later. But that’s really important to just find your go to group to support you and uplift each other. So I think that’s really, really important. So you mentioned something Just a little bit ago about how content creation doesn’t have to involve so much makeup, all the fancy equipment, and you mentioned you can do it with your phone. I think that video is something that is so I mean, now that we’ve seen the news with Instagram, transitioning to prioritizing video more, that’s just going to be something that’s going to come up more and more, what are some kind of go to video tips that you like to use that you think that have shown through in your marketing efforts?

JG: I mean, I think what I always teach my students, and my audience is, you know, to create an on camera ritual. So something that you do before you hop on camera, whether it’s listening to your favorite song, or I don’t know, praying, meditating, whatever gets you like in the mood to show, maybe you’re giving yourself a pep talk, maybe you have an alter ego, like whatever the case is, right? You do that for you so that your body knows, like, hey, unbelted seems slightly uncomfortable position. But you know, I’ve already been warmed up to do so. So I think that’s really helpful. I think as an entrepreneur, as creators, we’re timid about asking for the sale. So I think that it’s really important to remember after getting all of that value after having on and pouring your heart out and telling your story and talking all about how you can help these people actually offering your services or asking for the sale i think is super, super, super important. Because if people don’t know that they can work with you, how can they hire you? So just getting comfortable with that, getting comfortable with, you know, saying your services or your price, even if that’s something that you do, but I think that you know, those are super, super important, because that sets the tone right before you hop in except your energy, whatever your energy levels, you know, your best energy levels are, and then to your videos are now converting because people are figuring out again, how did they spend money with you, they get you from the top of the personality to the end of the pocket? And you know, we get that money. So I think those are some, some tips, for sure.

HF: Yeah, and I think that’s actually a perfect segue to kind of transition more into creating reels on Instagram, which I know has been your bread and butter lately. What are some of the biggest takeaways that you’ve learned from consistently creating reels. And also, if you have any great tips or advice that you’d share with other creators, who are maybe you know, getting in feeling a little bit more stuck with being consistent and showing up more on video?

JG: When I first Don’t get it twisted, when I did my first reel, it took me two and a half hour, it was hard. I know what I was doing. I just knew that I needed to point or dance or figure it out, right? And one of the questions that I asked in the real talk workshop, I started I did my first real in October. And in the eight month span, I had asked my attendees, how many realtors do they think that I posted an eight months and some of them said 100 and other ones had 10 million someone else said 40? Someone else said 80. And the truth is I posted 31 reels in eight months. That’s it. Wow, one to two reels a week, I got consistent with that. I just said if I can do one, like if I can just do one, I can show up and point out that’s all I do. I don’t cardi B nothing, I don’t dance, I don’t Boogie. I don’t know. My rhythm. I’m still working through that. And I just do what’s comfortable for myself, I really tried to encourage you being the secret sauce, you are the secret sauce to your viral reels or to your reels that sell or to your reels that cater to your audience, you are the secret sauce. So I think that once you stop focusing on trying to do it exactly how she did it, and just be inspired by how she did it and do it your way. I think that makes the biggest difference. Is you being the superstar.

HF: Definitely and wow, I’m so I mean, I definitely thought that you had created more than just 31 reels, which is incredible. And I think that’s so important for people to hear that, that you don’t have to get into making seven reels a week right off the bat. It’s something that you can easily transition into. And as long as you’re somewhat showing up, then it’s fine. You can you can take those baby steps to getting to that point eventually you don’t.

JG: I think that and I’m maybe I’m speaking to myself a little bit here. You don’t have to think of the end result so quickly. You can just worry about the process take the taking the small, actionable steps that are the most realistic. So I think that that is super valuable for people to know. Where you are starting exactly where you are just like in business, right? Like we always look at someone’s you’re five and we’re still in day five. And we’re like oh my gosh, live and I had 100k a month in there. It’s like good time today. Stay where you are, meet yourself where you are, you know and go from there. It’s not. It’s not it’s not a sprint, it’s a marathon for sure.

HF: Absolutely. And going back to kind of expanding out, just looking at social media in general, you’ve experienced so much growth on social media, especially on Instagram, getting upwards of 30,000 followers in a little less than a year, which is amazing. I find that fellow creators do have a hard time showing up on social media, whether that’s, you know, going back to content creation. So what advice would you have for fellow creators who feel really frustrated, and you know, burnt out by the pressure to always be on with social media and constant content creation?

JG: My first piece of advice would be to take a break, right? If you’re feeling like that, if you’re feeling overwhelmed, if you’re feeling defeated, if you’re feeling like stuck in this, this cycle, definitely, like unplug and take a break. Listen to your body, it can be a beast, right? It can be noisy. So I think that’s the first thing and when you’re ready, come back, it’s not going anywhere. People aren’t going anywhere. If they unfollow you, there’s 7 billion people on Instagram, it’s okay. The second thing I think, would be really to get clarity on two things, right? What you are ingesting on social media. So like, Who are you following? Whose feed, you know, are they pouring into? Or are they draining you right? And go on and on following for free, you don’t have to follow everyone that follows you. Doesn’t matter if you went to kindergarten with them, like you don’t have to if your page is your energy, I think that’s the first thing. And then secondly, get clear on why you’re using social, right? So are you using social media because everyone’s doing it? Are you using social media to grow your business or using social media to connect with your friends from high school, like, being really clear on that, first and foremost positions you to show up in a way that is authentic to why you’re there. So if you are doing social media, because everyone’s doing it, your energy’s gonna be off, because you don’t want to be there, your contents gonna suffer, suffer, we’re gonna feel like you don’t want to be there. So your sales are going to suffer. So just being clear about that first, before you go head on to like China capital, this whole big beast. And then also, don’t be afraid to get help. Like, don’t be afraid to get help with your social media. Like I said, I work with women who have felt overwhelmed. You know, having structure is such a game changer in this in this online space. But I think just like, we need coaches for business, we need coaches for mindset. And we need coaches for leadership, or whatever the case is. If social media is something that is overwhelming to you, there are plenty of us out here at all different price points, ready to assist and get you from feeling that way. Because, yeah, social media is meant to be social. You can sell, you can connect, but I don’t ever want it to feel draining or overwhelming, or it will, you’ll have days where you’re like, Damn, I got to post again. 100% I feel like that Yeah, like, bro, like. But keep a couple posts in the whole holster. And don’t be afraid to repurpose old content. So on those days where you’re like, I’m not trying to do my eyebrows and my edges or none of the things, go back about a year, find out what content works and just repost the same like no one. Just put right?

HF: And not to mention, people will probably forget that they even saw it to begin with. And if it’s and if it worked the first time, it’s gonna work the second time

JG: 100 trillion fulfill in percent I agree.

HF: I, let’s do a little blast to the past for a second. So I’m curious to know, if you are starting an online business today, what would you do in the first month or two?

JG: In the first month or two, I would just get clear on like who you serve, get clear on how you want to show up online who you want to be known for that, like what you want to be known for? What are you the expert in, I think it’s really clear. I mean, I think it’s really important to be clear on that know that it will evolve know that it will change only. But if you think that you are going to be a social media manager, but then you also want to be a nail tech, like that’s very hard. It’s very hard to communicate that on social media at the same time. So just getting very clear on what you’re going to be known for in the social capital space. First and foremost, I think that the first month or two, invest in yourself, so coach could be an assistant. If you don’t need a coach at that time. It could be a course, you could be a workshop. You don’t know what you don’t know. So I would say invest in yourself and learn from people who are where you want to be. So Not because you think they’re awesome, or they’re funny or you love their personality, are they where you want to be? Are they doing what you want to do? I think that’s really important when investing your money. And know that it’s not easy, like, this is not for the faint of heart. Like, this is not, it’s not like stick a stick a toe, and it’s like, it’s all or nothing. And you have to make sure that you have that, like, there’s no plan B attitude, there’s, there’s nothing after this, like, I’m just gonna stop, it’s going to be hard, there’s going to be months where, you know, your pockets are low, but then there’s going to be months where the money is poppin. And you have to be able to ride out both of those ways. So I think in the first month or two, it’s just really important to make that commitment to yourself that you’re in it for the long haul, you’re in it for the generational wealth, you’re in it to provide a better life for your family, you’re in it for the freedom to work anywhere you’re in it for whatever your reading reasoning is, but know that and make that commitment before you decide to do any of this or waste money or go crazy because you’ll get close trusting.

HF: Yeah, I mean, those having that kind of guiding light and having those those motivations are really, really important to nail down before you take that major step I think and I’m really curious to know are once you started getting into online courses will be for you know, qivana told you about them, where they’re at, are there any other creators who are on teachable that kind of inspired you to get to get going,

JG: Um, I like Nicole Walters a lot. I just like her as a person and just her energy and her brand a lot. So she has, she had I believe 1k for a day or something like that on there are teachable creatives. I think those are the only two that I knew. But again, I didn’t really know that like teachable was a thing. I just knew they created courses. And again, I didn’t know like platform’s or nothing like I didn’t know anything. And I think that once I got immersed in this teachable family, you start to see how much they care about the creators. And I think that what was really beautiful in my course journey and just trying to figure out and not knowing, like, where to go, a lot of my clients or students or people in like, my free communities are always like, Oh, I want to do it. I want to practice my expertise. And like that was me at one point, right? I didn’t know. So if I can, I don’t even know what the question was Haley. But if I could be the one that points people into that direction of like, a platform that or a creator that like, cares and is supported. I think it wasn’t even the people that I liked. It was nobody that I liked. It was the platform itself that made me fall in love even more with creating courses. It was Katie, who worked with me when I first started my courses. So now who was like helping me through this, it’s you. It’s who’s the guy that I did the live interview with? Keith key. It’s key, like if people like that, that it’s like it wasn’t for me, it wasn’t about seeing other creators. It was experience from the moment that I came on. The moment that I came into contact with the platform was it wasn’t it wasn’t about who I’d seen before it was the experience that I had once I got here.

HF: Oh, absolutely. I think that one of my personal favorite things about my role is getting to work with the amazing people that are on the team. It is we are so so inspired, and so driven to help our creators in the best way we can to serve them. And I’m just glad to hear you say that like that is so validating for everyone on the team to hear that the work that everyone puts in is making a difference in your life. So how other creators can kind of take that step to kind of protect their energy. And to have those realizations of Okay, when I’m feeling starting to feel burnt out. here’s, here’s what I should do. But I’m curious to know how you personally practice self care as a business owner.

JG: The tough one, I think the way that I practice self care is by prioritizing it. So you know, Fridays, I do not work that is my creative day, whatever that might look like for me. And it’s not necessarily like creating content. Sunday’s is when I do that Sunday night, but it’s more so being creative in journaling or being creative in reading or being creative and whatever, like whatever that looks like for me, but it’s also my healing day as well. So I lost my mom back in February. And I initially it was this Like creative, like, do whatever you want. But I also use that as a day to just peel whether I scheduled therapy on Fridays or I go get a massage or I go get a pedicure, I make sure intentionally that I have at least that one thing, whatever that might look like to me on that Friday, that feels like healing or creativity to me. So I think, you know, the short answer of practicing self care is prioritizing it. And really setting those boundaries, I don’t take client calls, I don’t communicate in my communities on Fridays, all my students know that, if I’m on Instagram, it’s not for my business, it could be like to look at my ice cream or my Margarita. And that’s, that’s simply what it is. But you have to, you have to prioritize it. And you have to set boundaries around it so that it’s protected and a secret to you.

HF: Right? And how can fellow business owners, especially those who maybe are just getting started, how can they best set boundaries? Without maybe, you know, I feel like overall, setting boundaries can maybe feel a little bit uncomfortable for some people. So how are what are some ways that people can set boundaries, and not feel uncomfortable around it and rather feel empowered.

JG: I think it’s just shifting that mindset, right of feeling uncomfortable to knowing that, like you said, being in power, but also knowing that these boundaries are not, for them, it’s for myself, it’s protect myself, protect my heart, protect my energy. So there’s nothing against you. There’s nothing against whoever I’m setting boundaries, again, it’s for yourself, and they only work boundaries only work if you enforce them. So you can say that your clients can’t call you after five or that you’re not doing any social media done for you content, but then someone comes across and they’re like, oh, I’ll just do it this once there goes your boundary, right? So you have to be the one that’s also enforcing these things. Because if you’re not, that’s when people start to get offended that some people are like, Oh, I thought you said you weren’t doing any dumb for you content, you know, and that’s involved. So we’re really just enforcing those things. Making that mind shift to know that it’s to protect you, it’s to make you better, it’s to grow your business. So that you can pour into yourself or pour into your loved one. But yeah, you have to shift that it’s boundaries are good boundaries are blessing boundaries are your need, especially, especially as a business owner.

HF: Definitely. And especially if the vast majority of your business is happening online. I feel like it’s way easier for those to be crossed virtually.

JG: Yes, you. You are right. I agree.

HF: This has been just an amazing conversation I am just so grateful to have have you on the show. And I would love to know and let everyone who’s listening know where people can connect with you or learn more about what you have to offer.

JG: Sure. So I’m definitely an Instagram girl. So you can connect with me on Instagram, at Jourdan Guyton and you can also visit my website during dine com, I have a group coaching program, hosted through teachable called the courageous content Academy. So for women entrepreneurs, female entrepreneurs, that are service based businesses, on how to create profitable content to sell your offers and your services. So you can find me on teachable too. Yeah, that’s that’s all the things. I have a Facebook group too, but it’s hard to explain. And you can find it through my Instagram. So definitely check me out on Instagram.

HF: Perfect. And before we hop off, do you have any last words of wisdom or inspiration for our listeners?

JG: I think some inspiration and wisdom could be that there’s somebody tied to your story. So there’s somebody tied to whatever you’ve been keeping in or that draft that has been sitting on on published or your experience or your extra, like someone’s waiting for that. And someone’s tied to that. And the longer that you don’t share your gifts or share your expertise or share your service. That’s another day delayed that somebody doesn’t get free. So it’s so important just to I know it’s scary. I know that sometimes it’s hard to be vulnerable or maybe we might feel like you know, we’re not quite experts. Just do it any be surprised and amazed by who was waiting for you to do that.

HF: Yes, those are beautiful parting words. Gordon, thank you so so much. And I’m so excited and proud of you for everything that you’re doing and I just cannot wait to see what you do. Next thing. Freaking awesome. No, no, I Yeah, thank you.