:Marketing

Copywriting and branding

Unlock your brand’s voice with these copywriting and branding best practices, so you can market your online course and coaching business like a content marketing expert.

The ultimate brand affinity guide: What is it & how to build it
The ultimate brand affinity guide: What is it & how to build it

Learn all about brand affinity and how it can help bolster your business in this blog post.

Writing engaging and supportive copy that also converts customers
Writing engaging and supportive copy that also converts customers

Yes, copy can be supportive and lead to sales.

Longevity and success: How to build a brand online in 5 easy steps
Longevity and success: How to build a brand online in 5 easy steps

Brand vs. business—not quite the same but equally as important.

Tips for writing your brand mission statement and about page
Tips for writing your brand mission statement and about page

That reflects what you have to offer.

Branding 101: How to discover and amplify your brand identity
Branding 101: How to discover and amplify your brand identity

Know thyself—and see how it impacts your business.

The best social media copywriting practices based on platform
The best social media copywriting practices based on platform

Because captions for TikTok aren't the same as for LinkedIn.